Simple
but significant
Curved lines, red color, simple shapes.

This is our new Red. Timeless.
time, and even when times
are tough, we power on.
With our new brand, we’ve
got all the commitment we
need to continue to grow
more and more.
palette
Our red it’s bright, refreshing, and modern–reflecting the personality and energy of the new Red IT.
Our secondary colors, like Purple Innovation, give us more flexibility to choose colors that emphasize different messages.
The power
of the font
Clever and bold.
Always engaged,
sincere, and authentic.
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